AWS re:Invent 2025: Amazon Goes All-In on AI Agents
Amazon just announced Kiro, Nova models, a new AI chip, and on-premises 'AI Factories'. Here's the complete breakdown.
Amazon's AI Offensive
AWS re:Invent 2025 just wrapped up, and Amazon came out swinging. The message is clear: AI agents are the future.
Kiro: The AI Coder That Never Sleeps
The star of the show is Kiro, an AI coding agent that can:
- Work autonomously for days on complex tasks
- Integrate directly with your development workflow
- Handle entire features from spec to implementation
This isn't just code completion—it's a junior developer that doesn't need sleep.
New Nova AI Models
Amazon launched new Nova models across the capability spectrum:
- Nova Pro - High-performance multimodal model
- Nova Lite - Cost-efficient for high-volume tasks
- Nova Canvas - Image generation
- Nova Reel - Video generation
The focus is on giving customers more control over model customization.
Trainium3: Amazon's New AI Chip
Amazon revealed impressive benchmarks for their new AI training chip:
- Competitive with Nvidia's latest offerings
- Better power efficiency
- Tighter integration with AWS services
The "Nvidia-friendly roadmap" suggests Amazon is playing both sides—building their own silicon while maintaining Nvidia partnerships.
On-Premises "AI Factories"
In a surprising move, Amazon announced on-premises Nvidia AI infrastructure:
Cloud provider offering on-prem solutions?
That's how important AI workloads have become.
This targets enterprises that need:
- Data sovereignty
- Ultra-low latency
- Dedicated compute
What This Means for Developers
If you're in the AWS ecosystem:
- Try Kiro for automating repetitive coding tasks
- Evaluate Nova models for cost optimization
- Consider Bedrock for building AI agents
The Competitive Landscape
Amazon is clearly responding to:
- Google's Gemini 2.0 and agentic capabilities
- Microsoft's deep OpenAI integration
- Growing demand for AI infrastructure
The cloud wars just became AI wars. AWS is ready to compete.